Hidden in Plain Sight

Check out the typography and art of Sasha Prood- presented in watercolor. 

I recently ran across her works and was blown away by Sasha's sense of color and perfect imperfection.

How does she get the lettering so perfect?

Living in a small Brooklyn studio full of inspiring plants, she works the natural right into her illustrations and graphics. 

"I see 'art' everywhere - it is often hidden in plain sight. For me, art is everything from logos to packaging to signage to museum pieces - it does not just transform our world, it is one of the building blocks."*

Using pencil, pen, and watercolor along with the computer, Sasha's love for plants and botany is evident in her detailed illustrations.

You can view Sasha's portfolio here or buy prints here.

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